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Industry
Luxury Residential & Commercial Construction

Project Scope
• Brand Strategy
• Visual Identity & Logo Suite
• Brand Collateral (signage, apparel, truck decal, business cards)
• Social Media Mgmt & Content Strategy

Elm Construction came to us at a pivotal moment. Their work was already defined by precision, creativity, and integrity, but their brand presence didn’t reflect the caliber of their craft. They wanted to attract high-end residential and commercial clients while standing apart from traditional “builder” brands that often feel outdated or generic.

The challenge was to create a visual and strategic identity that matched the sophistication of their projects while communicating their approachable, collaborative process.

Elm Construction

Brand Moodboard

#878e74

#eae9e5

#242424

#535a3e

Colors

GROUNDED Creative PERSONABLE Innovative REFINED

Keywords

Project Visuals

analytics

Social Media Growth

Elm Construction went from having almost no social presence to a measurable, performance-driven marketing foundation. We built a content strategy and consistent publishing system that increased visibility, improved engagement, and gave Elm a credible digital footprint that reflects the quality of their work.

What started as minimal activity turned into steady momentum, with stronger audience growth and clearer positioning that supports higher-caliber residential and commercial opportunities.

Metrics:
  • Reach grew from 114 to 4,792
  • Interactions increased from 5 to 697
  • Engagement improved from 7.56% to 14.8%
  • Follower growth increased from +2 to +122
  • Total views reached 11,281

Results / Impact

The rebrand positioned Elm Construction with a refined, professional identity that reflects the caliber of their craftsmanship. Through intentional marketing strategy and content direction, we built their digital presence from the ground up, creating visibility, consistency, and trust.

The result is a brand that feels confident externally and cohesive internally, supporting growth into higher-level residential and commercial work.

Zach Dowler
Elm Construction Founder

Jenn and her Team are great! Great experience working with Malai Brand Studio. They helped grow my online presence with smart strategy and consistency. Communication was easy, and I’ve seen real results. Highly recommend.

"They helped grow my online presence with smart strategy and consistency."

kind words