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Industry
Luxury Residential & Commercial Construction

Project Scope
• Brand Strategy
• Visual Identity & Logo Suite
• Brand Collateral (signage, apparel, truck decal, business cards)
• Social Media Mgmt & Content Strategy

Elm Construction came to us at a pivotal moment. Their work was already defined by precision, creativity, and integrity, but their brand presence didn’t reflect the caliber of their craft. They wanted to attract high-end residential and commercial clients while standing apart from traditional “builder” brands that often feel outdated or generic.

The challenge was to create a visual and strategic identity that matched the sophistication of their projects while communicating their approachable, collaborative process.

Elm Construction

Brand Moodboard

#878e74

#eae9e5

#242424

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Colors

GROUNDED Creative PERSONABLE Innovative REFINED

Keywords

Project Visuals

Results / Impact

The new brand identity gave Elm Construction a polished presence that mirrors the quality of their work. By positioning themselves as both innovative and trustworthy, they are now attracting larger-scale residential and commercial projects.

The rebrand also created internal alignment, giving the team a brand they are proud to represent, from the shop floor to client meetings.