Industry
Luxury Residential & Commercial Construction
Project Scope
• Brand Strategy
• Visual Identity & Logo Suite
• Brand Collateral (signage, apparel, truck decal, business cards)
• Social Media Mgmt & Content Strategy
Elm Construction came to us at a pivotal moment. Their work was already defined by precision, creativity, and integrity, but their brand presence didn’t reflect the caliber of their craft. They wanted to attract high-end residential and commercial clients while standing apart from traditional “builder” brands that often feel outdated or generic.
The challenge was to create a visual and strategic identity that matched the sophistication of their projects while communicating their approachable, collaborative process.
Brand Moodboard
#878e74
#eae9e5
#242424
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Colors
GROUNDED Creative PERSONABLE Innovative REFINED
Keywords
Project Visuals
Results / Impact
The new brand identity gave Elm Construction a polished presence that mirrors the quality of their work. By positioning themselves as both innovative and trustworthy, they are now attracting larger-scale residential and commercial projects.
The rebrand also created internal alignment, giving the team a brand they are proud to represent, from the shop floor to client meetings.