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Industry
Luxury Residential & Commercial Construction
Project Scope
• Brand Strategy
• Visual Identity & Logo Suite
• Brand Collateral (signage, apparel, truck decal, business cards)
• Social Media Mgmt & Content Strategy
Elm Construction came to us at a pivotal moment. Their work was already defined by precision, creativity, and integrity, but their brand presence didn’t reflect the caliber of their craft. They wanted to attract high-end residential and commercial clients while standing apart from traditional “builder” brands that often feel outdated or generic.
The challenge was to create a visual and strategic identity that matched the sophistication of their projects while communicating their approachable, collaborative process.
Elm Construction
Brand Moodboard
#878e74
#eae9e5
#242424
#535a3e
Colors
GROUNDED Creative PERSONABLE Innovative REFINED
Keywords
Project Visuals
analytics
Social Media Growth
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@elmconstruction
Results / Impact
The new brand identity gave Elm Construction a polished presence that mirrors the quality of their work. By positioning themselves as both innovative and trustworthy, they are now attracting larger-scale residential and commercial projects.
The rebrand also created internal alignment, giving the team a brand they are proud to represent, from the shop floor to client meetings.
Elm Construction Founder
I felt like Blue Snow’s website and the branding that went with it were outdated. It just wasn’t what I was looking for.
The process felt simple. Jenn came in and got hands-on right away. Most importantly, she listened. She took the time to understand Blue Snow and how we do business, and that really stood out to me.
"She took the time to understand Blue Snow and how we do business, and that really stood out to me."
kind words
