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Industry
Permanent Makeup / Beauty
Project Scope
• Brand Strategy
• Visual Identity & Logo
• Brand Collateral (Business cards, flyers)
• Social Media Design & Templates
Angel Eye Inc. is a beauty studio offering permanent makeup, lashes, and other services, now ready to grow beyond word-of-mouth and establish itself as a bold, trusted brand. The previous identity felt limited and unclear, making it difficult to expand while staying cohesive.
The challenge was to create a brand system that kept Angel Eye as the umbrella, allowing flexibility across services while reflecting both rebellion and refinement. The new direction balances femininity with edge, inviting women to feel seen, empowered, and fully themselves.
Angel Eye Ink
Brand Moodboard
#E7B454
#ffffff
#171717
#065A44
Colors
AUTHENTIC
Professional
CREATIVE
Independent
Keywords
Project Visuals
Results / Impact
Angel Eye Ink's rebrand resulted in noticeably higher engagement and a stronger online presence. With a brand that finally reflects her growth and direction, the client feels more confident showing up—and fully aligned with where her business is heading next.
"Since launching, I’ve been getting way more engagement and I feel more confident about how I’m showing up online. I fully trust her to grow with me."
Rayelle
Collin from Blue Snow Inc.
Blue Snow’s old website and branding felt outdated and just not right for where we’re at. Jenn came in, got hands-on, and most importantly, listened. She really paid attention to how we do business, and that stood out. The feedback since launching has been great. People keep saying how good the site looks and how authentic it feels. It communicates our product and service in a way that feels true to us. Working with Jenn felt like partnering with someone who shares our values. I’ve already recommended her and would again in a heartbeat.
"She took the time to understand Blue Snow and how we do business, and that really stood out to me."
kind words
